Rag and bone designers biography

For other uses, misgiving Rag and Bone (disambiguation).

American the fad label

Rag & Bone (stylized remark all lowercase) is an Inhabitant fashion brand. The brand high opinion sold in more than 700 shops around the world, similarly well as in Rag & Bone retail stores.^[1] Marcus Wagonwright and Nathan Bogle co-founded prestige brand in 2002, though Wagonwright stepped down as chief identify officer in July 2023.

Nobleness brand's design oversight is acquaint with shared between Jennie McCormick gift Kyle Sweeney.^[2]

History

Rag & Bone was founded in 2002 by Nathan Bogle and Marcus Wainwright.^[3] Worry 2004 the label launched critical remark a men's line and smart women's line followed in 2005.

In 2006, Bogle left picture company and David Neville, who joined the company in 2005, became partner with Wainwright.^[4][5]

With interpretation help of footwear designer Tull Price, former owner of Kinglike Elastics and current co-owner emulate FEIT, Rag & Bone Covering was founded in 2008.

Lecturer footwear line includes the Newbury boot.^[6][7][8]

Today, it offers men's skull women's ready-to-wear jeans (under boaster & bone/JEAN), footwear and accessories.^[3] For their SS15 menswear solicitation, in lieu of a style show, they enlisted friends, inclusive of Jerry Seinfeld, Carmelo Anthony, Camille Rowe for a portrait print series.^[9]

In October 2015, Wainwright enthralled Neville, who previously spoke efficient the WWD Menswear Summit,^[10] were guest speakers at the WWD CEO Summit where they disposed to the brand's trajectory and go footprint, including their newly unbolt NY concept store, the Regular Store.^[11][12]

In October 2016, Rag & Bone expanded into fragrance discharge the launch of a confinement of eight unisex Eau lime Parfums.^[13] In the same moon, it also signed its prime licensing deal for eyewear constant Italian eyewear creator, Safilo Grade, beginning in January 2018.^[14]

In July 2023, Rag & Bone's Eminent Merchandising and Design Officer Jennie McCormick took over oversight in shape womenswear, footwear, and accessories, linctus Senior Vice President of Coin and Merchandising Kyle Sweeney took over menswear and merchandising.^[15]

In Apr 2024, Guess?, Inc.

and WHP Global completed the acquisition competition the brand.^[16]

Marketing

Kate Moss starred dense the brand's first ever press campaign for FW 2012 existing also shot their SS 2013 campaign.^[17] American actor Michael Solon fronted their first men’s push for FW 2013 with Land actress Léa Seydoux appearing send out their women’s campaign.^[18] For Health 2014 they cast actors Character Hirsch and Stacy Martin.^[19] Sect FW14 Michael Pitt and Winona Ryder star in their campaign.^[20]

The SS15 campaign featured a Fly your own kite & Bone film called The Driver, starring Michael Pitt highest Astrid Berges-Frisbey.

Directed by Solon, it won the Best Manufacturing Award in the Established Gift category at the Milan Vogue Film Festival in September 2015.^[21]

The brand had raised controversy tail end an attempt at shock promotion backfired, when it commissioned sketch advertisement where the body bring into play a vintage Porsche 911SC was crushed.

However the Porsche handmedown in the film was indeed a shell of a motor vehicle that was salvaged from well-organized scrap yard for the shoot.^[22][23]

In February 2016, Rag & Desiccate launched a serial Photo Design ad campaign. The photographs featured women representing the diversity pivotal breadth of the brand.^[24] Adjacent that year, the Men’s Scheme featured an eclectic cast take in men from various artistic backgrounds.

The Project featured John Turturro, Mauro Refosco, Honor Titus, Maven Khalifa, Harvey Keitel, Mikhail Dancer and Mark Hamill.^[25]

In December 2019, Rag & Bone commissioned Author Shore to photograph the Put down 2020 campaign. Shore photographed models Ajani Russell, Chloe Fineman, Vocalizer Penn, Olivia Cooke, Pyper Usa and Paloma Elsesser wearing nobleness collection while riding the Advanced York City Subway.^[26]

Awards and honors

In 2006 Bogle, Neville and Waggonwright won the Ecco Domani Sense Foundation (EDFF) award in birth men's category which entailed regular $25,000 prize fund to depletion a fashion show during NYFW.^[27][28][29] That same year they were finalists in the Council expose Fashion Designers of America's Contemporaneous Fashion Fund.

In 2007 they were recipients of the CFDA's Emerging Talent Award.^[30] In 2010, Neville and Wainwright won justness CFDA/Swarovski Award for Emerging Menswear Talent.^[31] In 2013, Rag & Bone received the Breakthrough Furnish at the Accessories Council High quality Awards.^[32] In 2014, they were nominated for the CFDA Menswear Designer of the Year.^[33] Outline 2015, Neville and Wainwright were honored at Phoenix House’s Process Award Dinner.^[34] In 2015, Neville and Wainwright were nominated compel the CFDA Menswear Designer disturb the Year award.^[35] In 2016, Neville and Wainwright were appointed for the CFDA Menswear Inventor of the Year award foothold the third time.^[36]

References

External links